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Consumer behavior : building marketing strategy / Del I. Hawkins ... [et al].
Contributor(s): Hawkins, Del I.
Material type:
TextPublisher: New Delhi : Tata McGraw-Hill, c2007Edition: 9th ed.Description: xxv, 867 pages : illustrations ; 24 cm.ISBN: 0070600864.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 CON
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UAP Central Library General Stacks | 658.8342 CON (Browse shelf) | 1 | Available | 3010009772 |
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| 658.83 NAR Marketing Research: | 658.83 TUL Marketing research : | 658.83 TUL Marketing research : | 658.8342 CON Consumer behavior : | 658.8342 HAW Consumer behavior : | 658.8342 HAW Consumer behavior : | 658.8342 HOY Consumer behavior / |
Includes bibliographical references and index.
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